Caspian — Fuel the Night
Integrated night-energy platform · TVC, social, POSM
Download DeckCaspian owned the shelf but not the moment. Energy drinks were bought out of habit, chosen on price, and forgotten the second the can was empty. Awareness was high; preference was flat.
We had one summer, one film budget, and a category full of the same slow-motion splash.
Instead of selling energy, we filmed the people who already live on it — night-shift drivers, 2AM gym regulars, kitchen crews closing up. One cinematic film, then a content system that let each audience see their own night.
The night doesn't stop. Neither do you.
A line that worked as a film ending, a shelf sticker and a caption — in Farsi and English, without translating twice.
Sales lift in night-channel retail versus the same quarter last year.
Organic views on the hero film across YouTube and Instagram.
Unaided recall in the category among 18–34 urban men.